Heybox (小黑盒) is a leading Chinese gaming community and influencer platform that specializes in connecting brands with authentic gamers and key opinion leaders (KOLs) within the industry. It serves as a hub for game reviews, interactive live streams, user-generated content, and community discussions, primarily targeting China’s growing gaming population. For brands, Heybox offers a targeted channel to engage meaningfully with gamers through trusted influencers and tailored content.
Why You Need Heybox
1. Reach a Highly Engaged Gaming Audience
The platform boasts a concentrated community of avid gamers who trust, wholeheartedly, recommendations from influencers on Heybox. For example, mobile game Genshin Impact collaborated with Heybox KOLs to drive downloads and in-app purchases through tailored live-stream campaigns.
2. Ability to Use Authentic and Vertical Influence
Unlike broad social platforms, Heybox influencers are perceived as genuine gamers rather than paid promoters. This authenticity significantly boosts conversion rates.
3. Capitalize on In-Depth Content Formats
Heybox supports long-form reviews, live streams, and community discussions. These are ideal for complex products like gaming hardware or story-driven games.
4. Seamless Integration with E-Commerce
The features allow you to directly link to game download pages, merch stores, or brand flagship stores on platforms like Tmall, turning content into immediate sales.
5. Avoid Crowded Mainstream Platforms
While Douyin and Bilibili dominate general influencer marketing, Heybox offers a niche environment with less clutter and higher relevance for gaming brands.
Case Study: How Honor of Kings Used Heybox to Boost Player Engagement
Honor of Kings (王者荣耀), China’s top-rated MOBA game, partnered with mid-tier Heybox KOLs to create challenge-based live streams and user-generated content campaigns. This strategy led to a 27% increase in daily active users during the campaign period and strengthened community loyalty.
Conclusion
For any brand targeting gamers in China, Heybox offers a specialized, trustworthy environment to launch influencer campaigns that drive both engagement and sales. By utilizing authentic KOLs and community-driven content, brands can tap into one of China’s most passionate consumer segments.