Asia Game Buzz Insights: Gaming Cafe Trends & Game Marketing

How to Market a Video Game: Proven Strategies for the Gaming Industry

How to Market a Video Game: Proven Strategies for the Gaming Industry

Discover how to market a video game effectively using content marketing, influencer outreach, community building, and proven gaming industry strategies.

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Video Game Marketing Roadmap: Step-by-Step Plan for Indie Developers

Video Game Marketing Roadmap: Step-by-Step Plan for Indie Developers

A practical video game marketing roadmap designed for indie developers. Learn how to plan, promote, and scale your PC game using a clear, step-by-step marketing strategy.

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How to Market an Indie Game: Complete Step-by-Step Guide for PC Games

How to Market an Indie Game: Complete Step-by-Step Guide for PC Games

A complete step-by-step guide to indie game marketing, covering PC game promotion, budgets, platforms, influencer strategies, and long-term growth for indie developers.

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Gaming Audience Breakdown: Target Markets for Video Games in the United States

Gaming Audience Breakdown: Target Markets for Video Games in the United States

A data-driven breakdown of the U.S. gaming target market, covering video game demographics, PC gaming audiences, and audience segmentation strategies to improve marketing performance.

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How to Market a PC Game Proven Strategies to Promote Your Game

How to Market a PC Game Proven Strategies to Promote Your Game

Marketing a PC game requires more than great gameplay. This guide covers proven PC game marketing strategies, Steam promotion, influencer marketing, and wishlist growth tactics to help developers succeed in a competitive market.

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From Awareness to Retention: Complete Marketing Strategies for the Video Game Industry

From Awareness to Retention: Complete Marketing Strategies for the Video Game Industry

A complete guide to video game industry marketing, covering player insights, influencer campaigns, digital strategies, and retention-driven growth.

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Emerging Game Trends Shaping the Market

Emerging Game Trends Shaping the Market

Discover the latest emerging game trends driving Asia’s gaming market, including mobile-first design, cloud gaming, KOL influence, and cross-platform play.

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How to Choose the Best KOL Marketing Agency for Your Game

How to Choose the Best KOL Marketing Agency for Your Game

Choosing the right KOL marketing agency can define your game’s success. Learn what to look for, key red flags, and why gaming expertise matters.

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Powerful KOL Strategies for Boosting Game Visibility

Powerful KOL Strategies for Boosting Game Visibility

This guide explains how KOL strategies help boost game visibility across Asia, using trusted creators, platforms like HeyBox China, and proven insights from Asia Game Buzz.

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Indie Game Marketing Agency: Boost Your Game Success

Indie Game Marketing Agency: Boost Your Game Success

Discover how an indie game marketing agency can boost your game’s visibility, grow Steam wishlists, and expand into the Chinese market with expert strategies.

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How to Market a Game Effectively in 2026

How to Market a Game Effectively in 2026

PC game marketing in 2026 requires strategic planning, strong community engagement, and smart use of discovery channels to succeed globally.

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How Games Are Marketed: Inside Modern Game Promotion (China & Asia Focus)

How Games Are Marketed: Inside Modern Game Promotion (China & Asia Focus)

From HoYoverse-level cinematic campaigns to indie successes boosted by Bilibili creators, China’s marketing culture sets the standard for global game visibility.

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How to Become a Game Community Manager in 2026

How to Become a Game Community Manager in 2026

Want to become a game community manager in 2026? Learn the key skills, tools, and strategies you need to build, grow, and manage active gaming communities worldwide.

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How to Market a Game on Steam in 2026 – A Strategic Guide for China & Asia

How to Market a Game on Steam in 2026 – A Strategic Guide for China & Asia

Master Steam game marketing in 2026 with a strategic guide built for developers targeting China and Asia. Explore trends, algorithm tips, and practical visibility tools to boost sales.

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A Comprehensive Guide to Marketing PC Games in China

A Comprehensive Guide to Marketing PC Games in China

Discover how to market PC games in China. Learn market trends, key challenges, and proven strategies to promote your game successfully.

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Heybox: The Main Gaming Social Media in China

Heybox: The Main Gaming Social Media in China

Learn what makes Heybox the “Chinese Steam.” Discover its features, benefits for developers, and how to promote games on this platform.

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How to Boost Game Wishlists via Game Live Streaming Platforms in China (Huya & Douyu)

How to Boost Game Wishlists via Game Live Streaming Platforms in China (Huya & Douyu)

Use Chinese streaming platforms like Huya and Douyu to grow Steam wishlists. Partner with influencers and host live game events.

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Chinese PC Gamers and How They Differ from Western Players: A Unique Digital Culture

Chinese PC Gamers and How They Differ from Western Players: A Unique Digital Culture

Get insights into Chinese PC gamers—their habits, genres, and spending—to guide marketing and create games that resonate in China.

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How to Choose the Right Chinese Game KOL: Strategies and Case Studies

How to Choose the Right Chinese Game KOL: Strategies and Case Studies

Explore how Chinese KOLs drive game promotion. Learn best practices to collaborate with influencers and boost visibility in China.

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Top 10 China Gaming Trends 2025 & Strategic Guide​​s

Top 10 China Gaming Trends 2025 & Strategic Guide​​s

Explore 2025 gaming trends in China mobile growth, esports rise, and AI innovations transforming how developers reach Chinese players.

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5 Steps to Start Promoting PC Games in China: A Practical Guide​​

5 Steps to Start Promoting PC Games in China: A Practical Guide​​

Follow five key steps for successful PC game promotion in China—localization, platform choice, engagement, and performance tracking.

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Get in Touch with Us

We're based in Shanghai, and we'd love to hear from you
contact@asiagamebuzz.com