How to Market a Video Game: Proven Strategies for the Gaming Industry
Discover how to market a video game effectively using content marketing, influencer outreach, community building, and proven gaming industry strategies.

A practical video game marketing roadmap designed for indie developers. Learn how to plan, promote, and scale your PC game using a clear, step-by-step marketing strategy.

A complete step-by-step guide to indie game marketing, covering PC game promotion, budgets, platforms, influencer strategies, and long-term growth for indie developers.

A data-driven breakdown of the U.S. gaming target market, covering video game demographics, PC gaming audiences, and audience segmentation strategies to improve marketing performance.

Marketing a PC game requires more than great gameplay. This guide covers proven PC game marketing strategies, Steam promotion, influencer marketing, and wishlist growth tactics to help developers succeed in a competitive market.

A complete guide to video game industry marketing, covering player insights, influencer campaigns, digital strategies, and retention-driven growth.

Discover the latest emerging game trends driving Asia’s gaming market, including mobile-first design, cloud gaming, KOL influence, and cross-platform play.

Choosing the right KOL marketing agency can define your game’s success. Learn what to look for, key red flags, and why gaming expertise matters.

This guide explains how KOL strategies help boost game visibility across Asia, using trusted creators, platforms like HeyBox China, and proven insights from Asia Game Buzz.

Discover how an indie game marketing agency can boost your game’s visibility, grow Steam wishlists, and expand into the Chinese market with expert strategies.

PC game marketing in 2026 requires strategic planning, strong community engagement, and smart use of discovery channels to succeed globally.

From HoYoverse-level cinematic campaigns to indie successes boosted by Bilibili creators, China’s marketing culture sets the standard for global game visibility.

Want to become a game community manager in 2026? Learn the key skills, tools, and strategies you need to build, grow, and manage active gaming communities worldwide.

Master Steam game marketing in 2026 with a strategic guide built for developers targeting China and Asia. Explore trends, algorithm tips, and practical visibility tools to boost sales.

Discover how to market PC games in China. Learn market trends, key challenges, and proven strategies to promote your game successfully.

Learn what makes Heybox the “Chinese Steam.” Discover its features, benefits for developers, and how to promote games on this platform.

Use Chinese streaming platforms like Huya and Douyu to grow Steam wishlists. Partner with influencers and host live game events.

Get insights into Chinese PC gamers—their habits, genres, and spending—to guide marketing and create games that resonate in China.

Explore how Chinese KOLs drive game promotion. Learn best practices to collaborate with influencers and boost visibility in China.

Explore 2025 gaming trends in China mobile growth, esports rise, and AI innovations transforming how developers reach Chinese players.

Follow five key steps for successful PC game promotion in China—localization, platform choice, engagement, and performance tracking.