A Comprehensive Guide to Marketing PC Games in China
Discover how to market PC games in China. Learn market trends, key challenges, and proven strategies to promote your game successfully.
Insights
Heybox: The Main Gaming Social Media in China
Learn what makes Heybox the “Chinese Steam.” Discover its features, benefits for developers, and how to promote games on this platform.
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How to Boost Game Wishlists via Game Live Streaming Platforms in China (Huya & Douyu)
Use Chinese streaming platforms like Huya and Douyu to grow Steam wishlists. Partner with influencers and host live game events.
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Chinese PC Gamers and How They Differ from Western Players: A Unique Digital Culture
Get insights into Chinese PC gamers—their habits, genres, and spending—to guide marketing and create games that resonate in China.
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How to Choose the Right Chinese Game KOL: Strategies and Case Studies
Explore how Chinese KOLs drive game promotion. Learn best practices to collaborate with influencers and boost visibility in China.
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Top 10 China Gaming Trends 2025 & Strategic Guides
Explore 2025 gaming trends in China mobile growth, esports rise, and AI innovations transforming how developers reach Chinese players.
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5 Steps to Start Promoting PC Games in China: A Practical Guide
Follow five key steps for successful PC game promotion in China—localization, platform choice, engagement, and performance tracking.
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